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About AgricultSURE

Who we are

AgricultSURE is a farming consultancy in South Africa that specializes in small-scale farming projects and household and community garden product development.

What we do

AgricultSURE locates, assesses, and optimizes farming projects across southern Africa, focusing on improving small-scale farmers’ output and promoting household food security solutions.

Why we do it

AgricultSURE is committed to building a sustainable food and farming industry in South Africa and neighbouring countries to provide a better future for individual farmers, communities, and food-secure nations.

Who we are

AgricultSURE is a farming consultancy specialist, food security agent, and innovative starter pack developer and supplier based in South Africa, linked to a large network of agribusinesses and developing agents across the African sub-continent. We specialise in structuring and implementing small-scale farming projects, as well as in household and community garden product development, operating sub-equatorial on the African continent, covering most SADC countries.

AgricultSURE is a proud subsidiary of the Laeveld Agrochem group among whom we are focusing on the small-scale farmer and homestead garden sector. We have vast exposure to managing large regional corporate farming projects for multinational processing companies planting high-margin horticultural crops, as well as large-scale agronomic emerging farmer projects, with plantings of more than 12,000 ha per season.

We share a passion for the land and its people and believe that Africa has to fulfil its call and role as the breadbasket of the world while applying a respectful and regenerative approach towards sustaining and preserving sensitive ecosystems of the earth in all its richness.

Our range of uniquely designed vegetable home garden starter packs is widely regarded as the ultimate food security, poverty eradicating, and employment solution for Africa, and the multiple success stories from all over the sub-continent are laying the foundation for future generations of farmers.

Check out the following flagship project we support in Zambia

What we do

AgricultSURE, as an agricultural consultant, at a macro level, applies its hands-on corporate farming experience to locate, assess, develop, and optimise farming projects across southern Africa. With a complete array of exposure, which includes actively managing large-scale commercial farming operations, applying key management principles to identify, evaluate and prioritise risk, to make effective and efficient decisions (doing the right thing, but also doing the right thing, correctly).

At an intermediate level, AgricultSURE focuses on improving the output of farmers, with special emphasis on small-scale farmers by aligning and matching farming opportunities with available resources. Once resources are assessed and balanced, we guide participants to compile their business plans. Once these are approved, project implementation starts. This is backed by training and skills transfer programs and may include custom-designed starter packs as practical implementation kits. This is to set a high and uniform standard for all clients by offering top-quality crop input and application equipment, to ensure access to quality seed, fertilizer, and IPM, as well as access to functional application equipment.

At a micro level, AgricultSURE focuses on promoting household food security products, including smart home garden starter pack solutions and concepts. This is not merely done to address food security but also to introduce aspiring farmers to the agricultural sector and to simultaneously address poverty and unemployment.

Why we do it

South Africa and its neighbouring countries on the sub-continent are the most beautiful part of the world and we love the diversity of its friendly people from Uganda to South Africa and from Angola to Mozambique and all countries in between.

As the world population is closing in on a 10 billion headcount, AgricultSURE is highly aware of the role that is required to be played to structure the food and farming industry in a sustainable way for coming younger generations. We are convinced that by helping to pay a proactive commitment to building a better agricultural industry for the region, forward, we are investing in the lives of future individual farmers, agricultural communities, and food-secure nations who will supply food to the world while earning a well-earned and steady flow of income and wealth that will be spread across the region to make a vast impact.

As a company, we have established a life call that is based on our belief to walk in faith, while thriving to not only hope for a better future but to create a better one for fellow South Africans and all people, animals, and creatures, by sharing the Love and passion we have for the region, its people and agricultural industry. Our home garden starter packs have been developed with the specific theme of: ‘Rather a small serving of vegetables with love than a fattened calf with hatred’ (Proverbs 15:17) and we have distributed thousands of these packs over recent years while experiencing the love of the people first-hand.

The AgricultSURE team

Kobus Hurter

Managing Director

Corné Liebenberg

Director: Marketing

Rian Genis

Director: Fiduciary & Legislation

Jantjie Bouwer

Director: Finances

Yolandé Hurter

Financial & Admin Manager

AgricultSURE's history

Our vision

AgricultSURE is dedicated to providing sustainable, regenerative farming, gardening, and food security solutions and initiatives to all people on the African sub-continent. We understand the importance of creating established agricultural communities that can sustainably supply food to the world while preserving the earth’s natural resources.

Our approach involves working closely with small-scale farmers, communities, and households to identify their specific needs and resources, and then providing tailored solutions that are environmentally sustainable and economically viable. We believe that empowering individuals and communities through education, skills development, and access to resources is key to building a successful and sustainable agricultural industry in Africa.

Through our range of uniquely designed vegetable home garden starter packs, we have successfully introduced aspiring farmers to the agricultural sector and simultaneously addressed poverty and unemployment. We are proud of the positive impact that these initiatives have had on individuals and communities across the sub-continent, and we remain committed to driving sustainable change in the region. Our ultimate goal is to help build a better agricultural industry for the region and invest in the lives of future generations of farmers, agricultural communities, and food-secure nations.

Our mission

At AgricultSURE, we believe that sustainable and regenerative farming practices are critical to preserving and sustaining the delicate ecosystems of our planet. We are committed to providing suitable and relevant solutions to everyone on the African sub-continent to create established agricultural communities. By working closely with farmers, we provide customized solutions that optimize the use of available resources and mitigate risks. Our specially developed starter packs, which include high-quality crop inputs and application equipment, are designed to maintain top-quality standards across all our projects.

We understand that the world’s population is rapidly growing, and food security is becoming an increasingly pressing issue. As such, we are passionate about helping to build a better agricultural industry in the region for future generations. Our goal is to create food-secure nations that can supply the world with quality produce, while simultaneously creating opportunities for individual farmers and agricultural communities to earn a steady flow of income and wealth. With our focus on sustainability and innovation, we believe that we can make a significant impact in the lives of the people and the communities we serve.

Our culture

We believe:

News

We were hungry for a sustainable solution to poverty.
20 October 2021
AgricultSURE in partnership with Laeveld Agrochem and Betereinders are thrilled to support smallholder farmers. View this video.
Small farms: the key to the future of food in Africa
2 November 2021
Small farms are key to the future of food in Africa. The Laeveld Agrochem team and Kobus Hurter (AgricultSURE) joined the local farmers in the Tafelkop area last week to support sustainable agriculture development in the area.
Smallholder Farmer Success Story | Potgietersrus
24 May 2022
With the help of mentors, two young soccer players started a veggie garden in the Potgietersrus area a few years ago. Within two years they were able to harvest enough to sell their crops to the local Spar. A special thanks to Bidvest Protea Coin for supporting this community.
Minister Thoko Didiza encourages unity in the agriculture industry
27 May 2022
Thoko Didiza delivered a keynote address at the Subtrop Transformation Summit in Tzaneen. The event held promise for the agriculture industry.
Promoting home gardening across Africa
4 July 2022
AgricultSURE in collaboration with Laeveld Agrochem distributed home garden starter packs to 229 Members of Parliament representing 52 African countries during a recent seating of The Pan-African Parliament (PAP) in Midrand.
From starter packs to small- scale farms: the future of home agriculture
18 August 2022
The veggie starter packs offer you the opportunity to grow enough vegetables to feed your family and even have surplus to sell, providing an additional source of income.

AgricultSURE on Social Media

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AgricultSURE on Niche Farmers

AgricultSURE, a South African small-scale farmer developer, joined forces with Laeveld Agrochem for the popular televised Niche Farmers series. Airing since August 2022, the series showcases local up-and-coming farmers using innovative methods for food production. It features diverse farming enterprises, from hydroponic rooftops to greenhouses, highlighting the entrepreneurial spirit of South African farmers.

AgricultSURE and Laeveld Agrochem hope that Niche Farmers will inspire others to start their agri-businesses, promoting a wide range of food production opportunities for universal food security in the country and region. The series also emphasizes the significance of commercial farming and creating jobs in the agricultural industry. AgricultSURE collaborates with small-scale farmers and community gardening projects to implement sustainable projects across the region.